Commercial & clinical consulting
Commercial strategy.
Clinical perspective.
We advise medtech companies on market selection, market entry and sales development. We combine commercial and clinical expertise with intercultural understanding, particularly in Africa and other emerging markets. For distributors and healthcare institutions, we coordinate procurement, equipment and knowledge transfer.
01 / Commercial consulting
Choose the market.
Plan the way in.
We translate market potential into a practical distribution strategy. Product value, local purchasing channels, suitable partners and a realistic assessment of commercial and regulatory requirements are central to this work.
Market selection
Assess potential markets in relation to your product, target customers and commercial priorities. Identify the questions that need answers before resources are committed.
Market entry
Develop an approach for entering the selected market, including distribution channels, relevant stakeholders and practical next steps.
Distribution partners
Define the profile of a suitable local partner and support the development of distribution relationships and commercial cooperation.
Distribution development
Review your international distribution approach, examine opportunities and address obstacles affecting a product or market initiative.
02 / Clinical consulting
Product knowledge.
For practical application.
Successful distribution starts with understanding how a product is used. We bring together product knowledge, clinical requirements and local conditions.
We coordinate product training and professional exchange with manufacturers, proctors and clinical professionals. Content, audiences and organisational requirements are agreed with the institution, taking account of different healthcare structures, languages and working practices.
- Clarify product and application questions with the manufacturer
- Involve suitable clinical proctors and specialist partners
- Agree training, user instruction and professional exchange
- Define schedules, responsibilities and organisational scope
Procurement & project coordination
Many participants.
One coordinated approach.
For turnkey projects, we bring together stakeholders across construction, infrastructure, medical technology and equipment. We coordinate suitable partners for planning, procurement, installation, user training and service, aligned with the project scope and local requirements.
Cardiotronic provides commercial and organisational coordination. Construction, technical implementation and service are delivered by the appointed specialist partners. Clear interfaces and responsibilities keep the project coordinated.
Requirements & supply scope.
Clarify requirements, product configurations, accessories and consumables. The result is an agreed basis for proposals and procurement.
Manufacturers & specialist partners.
Involve suitable contacts, resolve product questions and align proposals, documentation and delivery planning.
Tenders & proposals.
Monitor relevant tenders and assess information from our network. Review requirements and deadlines and coordinate product documentation, proposals and partners for possible participation.
User instruction & knowledge transfer.
Agree the scope of user instruction and training with manufacturers, clinical proctors and institutions. Clarify responsibilities for technical questions and ongoing support.
Define your next step.
Tell us which market, product or project you want to develop.
The information foundation
Understand first.
Then decide.
Do you first need information about a market, competitors or potential partners? Market Research & Intelligence is also available as a standalone service. Our consulting starts where insights become strategy and practical next steps.