Commercial & clinical consulting
Commercial strategy.
Clinical perspective.
We support medtech companies with market selection, market entry and distribution partnerships, particularly in African markets. For distributors and healthcare institutions, we coordinate procurement, equipment provision and product-related knowledge transfer.
01 / Commercial consulting
Choose the market.
Plan the way in.
From the initial market question to a defined distribution approach, we help structure the decisions behind international medical device business.
Market selection
Assess potential markets in relation to your product, target customers and commercial priorities. Identify the questions that need answers before resources are committed.
Market entry
Develop an approach for entering the selected market, including distribution channels, relevant stakeholders and practical next steps.
Distribution partners
Define the profile of a suitable local partner and support the development of distribution relationships and commercial cooperation.
Distribution development
Review your international distribution approach, examine opportunities and address obstacles affecting a product or market initiative.
02 / Clinical consulting
Product knowledge.
For practical application.
Commercial decisions benefit from understanding how a product is used and what healthcare professionals need from it.
We work with clinical proctors, manufacturers and healthcare professionals to organise product-specific training and knowledge transfer. With each institution, we clarify the audience, technical content and prerequisites. Interventional cardiology is a particular area of experience.
- Clarify product and application questions with the manufacturer
- Involve suitable clinical proctors and specialist partners
- Agree training, user instruction and professional exchange
- Define schedules, responsibilities and organisational scope
Procurement & project coordination
Many participants.
One coordinated approach.
We organise medical technology procurement and equipment provision. We clarify requirements, agree products and the supply scope, and coordinate manufacturers, suppliers and specialist partners.
You have a personal point of contact for commercial and organisational coordination. We plan technical services and training with the responsible partners within the agreed scope.
Requirements & supply scope.
Clarify requirements, product configurations, accessories and consumables. The result is an agreed basis for proposals and procurement.
Manufacturers & specialist partners.
Involve suitable contacts, resolve product questions and align proposals, documentation and delivery planning.
Tenders & proposals.
Monitor relevant tenders and assess information from our network. Review requirements and deadlines and coordinate product documentation, proposals and partners for possible participation.
User instruction & knowledge transfer.
Agree the scope of user instruction and training with manufacturers, clinical proctors and institutions. Clarify responsibilities for technical questions and ongoing support.
Illustrative project scenarios
What can we organise for you?
Examples of possible assignments. Scope, specialist partners and deliverables are agreed individually for each project.
Procure medical equipment
Align products, configurations and accessories with a specific need. Clarify proposals and the supply scope with suppliers and organise user instruction with specialist partners.
Develop a new market
Compare target markets, define suitable distribution partner profiles and structure commercial discussions. Turn product requirements and local conditions into a practical market-entry plan.
How we work.
A clear starting point, a defined scope and practical next steps.
Understand.
Discuss your product, target market, current situation and the decision ahead.
Define.
Agree the questions to address, the scope of work and the commercial and clinical perspectives involved.
Move forward.
Develop recommendations and support the agreed next steps, from partner discussions to product clarification.
Define your next step.
Tell us which market, product or project you want to develop.
The information foundation
Understand first.
Then decide.
Do you first need information about a market, competitors or potential partners? Market Research & Intelligence is also available as a standalone service. Our consulting starts where insights become strategy and practical next steps.